Sony Corporation in 2004: Managing a Global Corporation

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Morita, who had been expected to join his family's sake brewing business, had different ideas. He teamed up with Masaru Ibuka and Tamon Maeda to set up Tokyo Tsushin Kogyo Kabushiki Kaisha (Tokyo Telecommunications Engg Co) in 1946...

Right from its inception, Sony had anticipated that its success would be determined by competition in the international markets, rather than that at home. The main problem which Sony faced in its early days was Japan's image as a producer of poor quality goods. To get around the problem, Morita and his business partners decided not to use a Japanese name...

Sony had developed several breakthrough products since its inception in 1946. Sony had demonstrated its abilities to innovate with products such as Walkman, Play Station and AIBO. The company had impressed many by the rapid strides it had made in its transition from analog to digital technology...

In the early stages of its worldwide expansion, Sony did not have well thought out management control systems. The company's fast pace of growth kept executives busy. Sales subsidiaries reported directly to the headquarter but there was little communication amongst the subsidiaries...

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